АВТОГРАФЪ

Yekaterinburg · EKAD ring road, km 2 · Koltsovo airport area

Supersite advertising in Yekaterinburg: a 75 m² digital screen on the EKAD ring road near Koltsovo airport

Your clip is the first thing drivers see entering the city from the airport

The largest structure in our inventory: two sides on Yekaterinburg's main ring road, a 75 m² digital screen running 24/7 and a lit static side. Your clip goes live the day the artwork is approved.

Digital screen of the EKAD supersite, side B

Trusted by

  • OZON
  • WILDBERRIES
  • KASSIR.RU
  • ГЛАВ КОНЦЕРТ
  • MEDIA INSTINCT
75 m²
digital screen area
60–80k
vehicles per day on EKAD
1440
plays of your clip per day
24/7
always on, nights included

Fact

The EKAD ring road carries 60–80 thousand vehicles a day around the city — roughly 1.8–2.4 million vehicles a month.

Broadcast-style placement

Advertising like on TV

  • Several videos and images are combined into a 60-second ad block
  • Shown 24/7 — day and night, all week
  • Video or a still image, from 5 seconds on air
  • 1440 plays of your clip per day

Two sides of the structure

Where the supersite is

EKAD ring road, km 2 — Koltsovo airport area, Yekaterinburg.

How we work

  1. We take your request

    A manager clarifies the goal and suggests the placement format that works best.

  2. We sign the contract

    We prepare the service agreement and process the payment.

  3. We check your clip

    Our specialists help with editing if needed.

  4. We upload the clip

    The same day you approve the artwork, our specialist uploads it to the screen.

Artwork technical requirements

Full requirements for the digital screen and for the printed banner on the static side are in the PDF (in Russian). Send the artwork to your manager and we will check it before the campaign starts.

Artwork resolution
1800 × 600 px

landscape, 3 : 1; still bmp/jpg/png/gif in RGB or mp4/mkv H.264 video, 25 fps, no audio

Clip length
5 / 10 / 15 sec

pixel pitch 8 mm: 1 px of artwork = 8 mm on screen, a 40 px letter reads from 100 metres

Static side · banner
15,400 × 5,500 mm

overall banner size with 100 mm pockets around the perimeter; printed area 15,300 × 5,200 mm, information area 14,900 × 4,800 mm, tolerance ±30 mm; matte cast frontlit banner 440–510 g/m², service life up to 6 months

Download requirements (PDF) ↓

FAQ

How much does advertising on the EKAD supersite cost?

It depends on the side (digital screen or static), clip length and campaign duration. Leave a request — a manager will send the quote and available dates within one business day.

How fast can the campaign start?

The clip is uploaded the same day you approve the artwork and the contract is signed.

What are the clip requirements?

Video or a still image, from 5 seconds on air. Clips are combined into a 60-second ad block. Our specialists can help with editing.

What is the audience?

EKAD is Yekaterinburg's main ring road: 60–80 thousand vehicles a day, about 1.8–2.4 million a month, plus Koltsovo airport traffic.

Can I run printed static advertising?

Yes. The static side is a lit 15,400 × 5,500 mm banner with pockets around the perimeter: information area 14,900 × 4,800 mm, matte cast frontlit banner 440–510 g/m². We print the banner and mount it; artwork requirements are in the PDF on this page.

Does the screen work at night?

Yes, it runs 24/7. The static side is lit, so it is readable after dark too.

Let's launch your campaign

Book dates on the supersite or ask a question — we reply and quote within one business day.

Submit a request

We'll reply and price the placement — usually within one business day.

Your selection (2 locations) is sent to the manager automatically with your request — they'll prepare a quote and get back to you.